BeautyVerse
An e-commerce mobile app selling beauty products that are organic, vegan, ethically sourced, and dermatologically approved.
To create a luxury e-commerce app that offers conscious consumers a seamless shopping experience with curated, ethically sourced beauty products—ensuring full transparency on ingredients, sourcing, and ethical practices.
Objective
My Role
Wireframing
User Research
Prototyping
Visual Design
DALL-E
ChatGPT
Tools
Figma
Duration
Team
Solo project
8 weeks
The Challenge
These challenges became evident not just through interactions with beauty consumers, frustrated by misleading labels and hidden ingredients, but also in my own experience. As a daily beauty user, I, too, struggled to navigate clean beauty with confidence, often questioning whether the products I trusted truly aligned with my values.
My research identified several key factors contributing to these challenges-
What key elements should a luxury beauty e-commerce platform include to seamlessly blend sustainability, transparency, and high-end appeal?
The Solution
BeautyVerse is a luxury beauty brand that seamlessly blends clean, ethical, and high-performance beauty. Every product is organic, vegan, and ethically sourced, blending luxury with responsibility.
It was created to address the gaps in the market—misleading vegan claims, unverified cruelty-free labels, and unsustainable packaging disguised as eco-friendly.
Key Features
Efficient Onboarding
The simple and easy-to-follow onboarding enables users to sign up or sign in seamlessly with a one-time password (OTP) sent to their email or mobile, eliminating the hassle of remembering passwords. Users can easily switch between options, ensuring a smooth and hassle-free entry experience.
BeautyVerse Quiz
The BeautyVerse Quiz customizes product recommendations in just 10 questions. By sharing skin, hair, and fragrance preferences, users get a tailored shopping experience. Simple, intuitive, and skippable anytime, it makes personalization effortless.
Informative & Transparent Experience
The homepage and product detail page spotlight BeautyVerse’s expert dermatology team, feature educational videos on product formulation, provide detailed ingredient breakdowns, and showcase all earned certifications—fostering trust through transparency and credibility.
Seamless & Intuitive Checkout Experience
Adding items to the cart is quick and seamless. After reviewing the selection, users can proceed through a secure checkout and receive instant order confirmation. Every purchase earns EcoCare Points, promoting conscious shopping while rewarding loyalty.
Research
Qualitative Interviews
I spoke with prospective luxury beauty product users to gauge their awareness, expectations, and experiences with ethical beauty claims.
“I often come across brands claiming to be ethical, but it’s hard to tell what’s genuine. I expect clear labeling, ingredient transparency, and third-party certifications if I’m recommending them to my audience.”
- Aastha Malhotra, Content Creator
“I’m aware of terms like cruelty-free and sustainable, but I look for data and verifiable practices before trusting a brand. Ethical beauty, to me, should go beyond marketing and be backed by measurable impact.”
- Saumay Khetarpal, Senior Analyst
“I’ve used a few luxury brands that talk about clean beauty, but it’s not always clear what that means. I’d love a brand that’s both luxurious and truly ethical—without compromising on quality or results.”
- Japnam Kaur, Event Manager
Insights
Persona Development
I designed a persona as a comprehensive representation of common user needs, goals, thoughts, emotions, pain points, and behaviors, based on insights gathered from our interviews.
Journey Map
This journey map captures the user’s path to discovering and purchasing ethical beauty products, highlighting key actions, emotions, and opportunities to enhance trust, transparency, and personalization.
Market Analysis
I conducted a market analysis to identify comparable beauty and personal care brands and assess their offerings against ethical, environmental, and quality benchmarks.
While many brands claim to be vegan or eco-friendly, these claims often lack transparency, like Forest Essentials and Kama Ayurveda, which use non-vegan ingredients such as honey.
Opportunity Areas
Feature relatable user reviews, testimonials, and skincare routines.
A quick quiz that personalizes products by skin type and concerns.
Clear and detailed display of product ingredients and certifications.
Showcase ethical sourcing and brand values through short, engaging videos.
Showcase the dermatology team to build credibility.
Smooth and intuitive checkout experience for faster purchases.
Prototyping
Low Fidelity Mockups
I created low-fidelity mockups to establish the foundation for Beautyverse’s user experience, emphasizing clarity, usability, and ethical product discovery. These early iterations helped shape intuitive flows and align the design with user values.
Splash Screen
Login 1 - mobile number
Login 2 - mobile number
Login 3 - mobile number
Login 4 - mobile number
Login 1 - email number
Login 2 - email address
Login 3 - email address
Login 4 - email address
Quiz 1
Quiz 2
Quiz 3
Quiz 4
Quiz 5
Quiz 6
Quiz 7
Quiz 8
Quiz 9
Quiz 10
Quiz 11
Homepage
Product detail
Customer reviews
Wishlist
Shopping cart
Checkout
Payment method 1
Payment method 2
Order Confirmation
Account
High Fidelity Mockups
I developed high-fidelity mockups to bring Beautyverse's visual design to life. I focused on clean aesthetics, brand alignment, and a seamless shopping experience. These detailed screens helped validate layout choices and ensure consistency across the interface.
Usability Testing
Usability testing with five users highlighted Beautyverse’s intuitive design, aesthetic appeal, and smooth checkout. The personalized quiz was well-received, with minor feedback on adding a skip option, social login, and recyclability info. Transparency and sustainability stood out as key strengths.
Takeaways
Empathy drives clarity
Deep user understanding—especially around ethical concerns and skin needs—helped me design with purpose and precision.
Transparency builds trust
Clear ingredient info, ethical sourcing, and honest storytelling aren’t just features—they’re what users connect with most.
Early testing saves time
Prototyping and feedback early in the process helped streamline the user flow and reduce design iterations later.
Reflection
User-Centered Design is Key
Understanding user needs—like ethical values and skin sensitivity—shaped every design decision, from structure to tone.
Simplicity Builds Trust
Designing for transparency made me realize how clean layouts and honest content are essential in building user confidence.
Balancing Values with UX
Merging ethical storytelling with seamless navigation was a rewarding challenge, proving that purpose and usability coexist.
Importance of Prototyping Early
Low-fidelity wireframes helped me quickly test flows and uncover friction points before investing in detailed visuals.
Research Drives Meaningful Design
Market and user research revealed gaps in the industry, guiding design opportunities that aligned with real user expectations.
Next Steps
AI-Powered Personalization
Use machine learning to offer tailored product recommendations based on user behavior, purchase history, and preferences, creating a more dynamic and relevant shopping experience.
Sustainability Insights
Introduce an impact tracker that visualizes the environmental footprint of each purchase, empowering users to make eco-conscious decisions with data-backed insights.
Ethical Sourcing Visuals
Display an interactive map that highlights ingredient origins and sourcing practices, reinforcing transparency and the brand’s ethical commitment.
Community Features
Encourage user engagement through forums, skincare discussion spaces, and live Q&A sessions to build a supportive, values-aligned community.